Recently, the Shandong Rongliyuan Mechanical and Electrical Technology Co., Ltd. announced good news. By deeply understanding the working conditions of mines in Southeast Asia and providing full-chain customized services, the company has achieved a repeat purchase rate of over 60% among its old customers. Among them, the core cooperative customers with countries such as Vietnam and Indonesia have maintained cooperation for more than 3 years, and the continuous and stable orders have provided strong support for the company's foreign trade business growth.
In the field of mining equipment export, the product's compatibility and the speed of after-sales response are the key considerations for customers to make repeat purchases. Rongliyuan Mechanical and Electrical has developed a full-process customized solution for customers in the mining operations in Southeast Asia, which are characterized by high temperatures, high humidity, and a lot of dust. This solution covers the entire process from equipment selection to after-sales maintenance: In the early stage of the order, the export engineers will visit the customer's mines on-site and optimize the equipment parameters based on factors such as the mining scale and operation procedures;
during the delivery phase, they will provide on-site installation and commissioning services overseas to ensure the equipment can be put into production quickly; in the after-sales stage, a 7*24-hour response mechanism is established, and common spare parts are stored at local service outlets to shorten the equipment fault repair time to within 48 hours.
The head of a mining enterprise in Vietnam stated that the reason why they chose to continue cooperating with Rongliyuan was their "ability to better understand the local working conditions". During the rainy season last year, the hoisting equipment of this mine suffered from circuit failures due to the humid environment. The local service team of Rongliyuan arrived at the scene within 24 hours and completed the repair. They also installed moisture-proof protective components for the equipment according to the local rainy season characteristics, and no similar problems occurred subsequently.
To further enhance its localization service capabilities, Rongliyuan Mechanical and Electrical established a regional service center in Ho Chi Minh City, Vietnam last year. The center is staffed with 3 experienced mining equipment engineers and has a well-equipped spare parts warehouse, which can meet the service demands of the entire Vietnam region and parts of Cambodia. At the same time, the company regularly sends its domestic technical teams to Southeast Asia for on-site investigations. The feedback from local customers is incorporated into the service standards, forming a closed-loop service system of "research - optimization - implementation - re-research".
The head of the company's foreign trade department explained that the continuous repeat purchases from old customers not only reduced the cost of market development, but also brought new cooperation opportunities through customer recommendations. Since this year, three mining enterprises from Southeast Asia have reached cooperation with Rongliyuan through the introduction of old customers, with the order amount exceeding 1.5 million yuan.
